Case Study - Connecting friends one mutt at a time

Client Overview:
Muttch is a revolutionary mobile app designed for dog owners who want to enhance their pets' social lives while connecting with like-minded individuals. With the tagline, "Socialize your dog, connect with fellow dog owners, or make a friend for you and your dog. You can do it all with Muttch," the app is tailored for dog lovers who understand the importance of companionship—both for themselves and their furry friends.

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Challenge:
In a world filled with dating apps and professional networking platforms, there was a glaring gap in the market for pet-centric social networking. The creators of Muttch envisioned a platform that was simple, engaging, and community-driven but faced several key challenges:

1. User Engagement: How to ensure both dog owners and their pets remain actively engaged?
2. Safety and Trust: Building a safe space for pet meetups, both virtual and in-person.
3. Scalability: Creating an infrastructure that could support a growing user base and geographic expansion.
4. Unique Features: Differentiating Muttch from existing social media platforms while maintaining ease of use.

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Solution:
Proxy Digital collaborated with the Muttch team to design and develop a user-friendly mobile app that addressed these challenges head-on. Key highlights of the solution included:

1. Tailored User Experience:

   • A sleek and intuitive interface designed for busy pet owners.
   • User profiles for both the owner and the dog, featuring photos, breed details, and personality traits.

2. Social Features:

   • Matchmaking for Dogs: Find compatible playmates based on breed, size, energy levels, and location.
   • Community Events: Discover local dog-friendly events like park meetups, obedience classes, or dog yoga.
   • In-App Chat: Coordinate meetups safely and easily with secure messaging.

3. Safety First:

   • Verified profiles and a two-step authentication process to ensure user authenticity.
   • A "Paw-sitive Feedback" system allowing users to review their experiences with other owners and their dogs.

4. Scalable Infrastructure:

   • Developed with React Native for seamless cross-platform functionality.
   • Powered by Apollo GraphQL for fast, efficient data handling and a PostgreSQL database for robust backend support.
   • Hosted on Heroku for easy scaling as user demand grows.

5. Gamification:

   • Introduced achievements and badges for activities like attending events, making new connections, or logging dog-friendly adventures.

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Learn More:
Interested in building an app like Muttch? Contact Proxy Digital to make your vision a reality.

What we did